Custom packaging boxes are a great way to stand out from the crowd and make your brand more memorable. Customizing your company’s custom boxes is essential because it helps create an identity for your business. How you package whatever you’re selling says a lot about what type of product or service you offer, and it can even speak volumes about the quality of that particular item.
This blog post will discuss how to customize the perfect custom cosmetic boxes for brands, providing tips on logo placement, finishing choices, printing options, packaging material selection, and more.
What are Custom Boxes?
Custom boxes are the perfect way to present your products in a professional and visually exciting manner. Custom packaging is important because it helps create an identity for your business, tells people what type of product or service you offer, and even speaks volumes about the quality of that particular item.
For example, you can use lip balm boxes to market your products in the most efficient manner.
The Importance of Logos on Custom Boxes
Logos are an important part of any company’s branding and marketing strategy. They help customers recognize your business from a distance. They make it easy for them to find you on the Internet or in person.
More importantly, logos can distinguish one brand from another so that customers know what options are available when shopping around.
Logos are typically placed on the sides of a custom box, but they can also be found in other areas as well. Where exactly you decide to place your logo depends largely on what it needs to accomplish and how large it will need to be for that purpose.
If you are looking for logos that take up less room, or if you want them hidden from view at certain times, then placing them near the bottom of one side may work better than putting them right smack dab in the middle like many companies do.
A company’s logo should always be included somewhere on their custom boxes because customers identify with brands through logos so when they see yours across multiple mediums.
What are the Finishing Styles for Custom Boxes?
Satin: This is a glossy finish with the same texture and weight as your typical paper. It’s more expensive than other options, but it has better color retention over time, so you’ll likely get to keep all of that luster for longer.
Matte: This flat finish will be less shiny than the satin and typically comes in heavier paper. It’s an excellent option if you want your boxes to have more of a natural look or just something different from all those other glossy colors out there.
Embossed: This is probably one of the simplest options, but it can also be quite impactful for customers who are used to seeing only smooth surfaces everywhere they go. The embossing process produces textured impressions on the surface, giving it that tactile feeling we’re all so fond of with cardboard products.
Debossed: With this option, the textured impressions are made below the surface of the paper. This process yields a much subtler effect than embossing and is often used for high-end packaging that needs to retain some sense of elegance.
Foil Stamp: For those looking for something with an eye-catching shine, foil stamps allow you to create metallic or even color accents on your boxes without having to go through any expensive screen-printing processes like these other finishes require.
UV Spot Coating: Like foiling, UV spot coating also produces a shiny finish, but it’s not limited just to copper colors as foil stamping is so many other finishing options can be achieved here too.
What are the Types of Packaging Materials?
You can find many different types of board – including fibreboard or cardstock covered in heavy coatings like gloss, embossing, foil stamping, waxed coating etc. These heavier boards make great custom boxes because they’re sturdy enough to hold up against regular wear and tear while still remaining easy enough on the budget for almost any company out there.
Also known as cardboard, corrugated boxes are a great choice for custom packaging. Corrugated’s lightweight and sturdy qualities make it the most popular material in the world of shipping due to its low cost and ability to be crushed down into small spaces easily.
Foam is another good option because it can provide excellent cushioned protection from inside means outside forces – plus, they are usually covered with some sort of surface like glossy paper, which will help you give your box that professional touch.
Kraft paper is a wonderful material to use on your custom boxes and packs. It provides an elegant, clean finish. Due to its natural brown color, it can be combined with almost any other type of packaging material like corrugated cardboard or even foam, which will allow you to customize your own box in whichever way suits you best.
Which is Better – PMS or CMYK?
PMS stands for Pantone Matching System, and CMYK means Cyan, Magenta, Yellow & Key (black). PMS is by far the most popular choice of any designer or printer because it’s easy to find a match between two colors that you’re looking to use in your design.
CMKY gives off more color options and thus gives designers much more room for creativity when creating their designs. On the other hand, PMS is the better choice for production because the paper is calibrated to display a particular color more accurately.
In the end, we have seen in this article that custom boxes are quite important for your brand. They can help with marketing as well as promotion, so it is worth taking a little time to learn more about them now and how they work.
Custom boxes have an integral role in bringing out the true essence of your brand. It is important to ensure that the design, color, and finishing of your packaging are done in a way that can make it stand out on shelves.
Custom boxes also need to be sturdy enough so they can survive transport without being damaged or reused by you when needed.
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