Did you know you can discover many things about Brisbane on TikTok? Many users on this influential app use the hashtag Brisbane and get thousands to millions of views from people worldwide. Imagine what that can do for your business in the beautiful capital of Queensland.
And this is why your seo agency brisbane makes use of TikTok videos and optimizes them in the best way. Doing so makes your brand more visible on the platform, which increases awareness for millions of TikTok users.
But how does your digital marketing team achieve this?
The first thing your team will do is create a TikTok business account
With TikTok reaching the billion-user milestone this year, starting a business page for your Brisbane brand on the app is the priority for your SEO team.
With a business page, you can post a clickable link on your bio. Obviously, this link needs to be the link to your website, which will bring your TikTok viewers to your homepage. So, whenever someone checks your TikTok account, they will see it instantly, and they can quickly move to your page.
However, if you don’t have a TikTok business page, your SEO team can still move traffic from the platform towards your page. You can do this by partnering up with influencers. With their help, people will be more aware of your brand and will want to visit your website.
Today, one of the top Australian influencers is Hannah Balanay, with 17.4 million followers. She collaborates with top brands like Samsung and Footlocker and draws in millions of likes from a single video alone. If your brand can work with influencers like her, your brand awareness will increase significantly.
Engagement is the key to getting and keeping your audience
It’s easy to get a large following in TikTok. However, the crucial thing in this platform is getting relevant followers, especially in Brisbane. So your SEO team will focus on your market to get the results you need. And to do this, they need to create the right video content that will engage your audience and lead them to your website.
One of the best content they can come up with is creating an easy and fun challenge that uses the #brisbanechallenge along with your keyword. An educational video or a tutorial also works excellent for audience engagement.
Additionally, having a theme for your TikTok videos will also attract users and make them wonder what’s coming next. So, that’s one strategy your digital marketing team will work on, too.
The right hashtag brings in the right audience
Developing a solid hashtag strategy on TikTok is one way your seo agency brisbane can get people to discover your brand.
For your Brisbane business, it’s obvious how vital using #brisbane or #brisbane_australia is. However, such hashtags are pretty saturated, so ranking can be challenging. Thus, your agency will first use long-tail hashtags, where you are sure to rank higher instead.
For example, if you create a challenge, using “Brisbane” and “challenge” as your hashtag is recommended. And you can add trending hashtags like #foryoupage or #fyp to your video to increase views.
There is no doubt how powerful TikTok can influence users to act a certain way. And your Brisbane team will indeed leverage this power to bring success to your business.
With the right TikTok video, your brand can go viral, and you’ll be amazed at the number of people visiting your site. So, make sure you only work with the best SEO agency in Brisbane, who will develop the best strategies for your brand and push your business to the top.