SEO (Search Engine Optimization) is the strategy to increase the rankings and visibility of a website on search engines and bring organic traffic to the site. This strategy involves various practices that optimize a website to satisfy the requirements of search engines for better visibility. Hence, it is important to formulate an SEO strategy that includes effective SEO practices.
Some websites fail to perform better in terms of SEO because of poor SEO practices. The only way to make the SEO performance of those websites better is by revising the SEO strategy and figuring out the reasons behind it. In case, you have come across the same situation later, then don’t worry as we have the solution to your problem.
We have put together some valuable details about poor SEO practices that are often responsible for a below-par SEO performance of a website. Rectifying those SEO practices will substantially help you make the SEO performance of your website better. If you want to know more about this particular topic, then read this writing till the very end. Further details are given below:
Unnecessary Stuffing of Keywords
Back in the old days, excessive use of keywords in the blog posts for the website, on-page content, and guest blogs was deemed effective, and it gave results. However, things have changed significantly now. The algorithms working on the backend of Google and other search engines are smart enough to figure out the stuffing of keywords.
The use of Artificial Intelligence has made these algorithms capable of identifying the websites that are still making use of this methodology. Stuffing of keywords can be the reason for counter-effect on the SEO performance of a website. Hence, you must avoid stuffing targeted keywords unnecessarily in content and use synonyms of those keywords to show the relevance of your website.
Low-Quality Inbound Links
Domain Authority (DA) plays a great role in reflecting the probability of a higher ranking of a website. The higher the DA of a website is, the higher will be the chances of that website ranking higher on SERPs. However, it should be noted that the DA checkers used to figure out the Domain Authority of a website greatly rely on the number and quality of inbound links coming to a website.
If you are only focusing on the number of inbound links, then this practice can be a counter-effect for you. You need to bring quality inbound links from relevant authority websites to make sure your website is considered for higher rankings. Bad links coming from irrelevant websites would limit the chances of your website getting higher. Check backlinks from time to time to ensure a higher DA score.
Targeting Search Engines While Creating Content
The main purpose of writing content should be to provide high-quality, relevant content to the targeted audience contextually to enhance engagement. However, many digital marketers focus more on keyword research and don’t stress the quality of content. If the content is not relevant, engaging, and fresh, then it won’t be able to add value to the life of the targeted audience.
Search engines also take notice of such content that fails to satisfy the applied standards of user experience demanded by the audience and search engine these days. If a website fails to offer such type of content, there are very limited chances of it getting ranked better on SERPs despite incorporating all the keywords. Hence, make sure you come up with relevant and engaging content.
Using Plagiarized Content
Originality and uniqueness of content have become the demand of the audience and search engines alike, these days. If you try to present someone else’s content as yours, the audience will not like it, and you will see a considerable decrease in the traffic coming to your website. Moreover, you will be penalized by search engines as well because of strict policies against plagiarism.
You need to avoid publishing duplicating content intentionally or unintentionally. So so should ensure the uniqueness of content before using it. The best way to be secure is by using a reliable plagiarism checker that can help you check plagiarism online. So if it detects plagiarism you can make it unique.
Irrelevant Anchor Texts for Internal Linking
Another sign of poor SEO practice, often done by freshers or ignorant professionals, is the use of irrelevant anchor text for internal linking. The audience, these days, demands exceptional user experience, a little mistake can become a reason for sub-par UX experienced by the visitors coming to your website.
The use of irrelevant text for internal linking can be a factor behind below-par UX. This phenomenon will not only reduce the trust of visitors on your website but also catch the attention of search engines as well, which will lower the ranking of the website sooner or later based on this issue. Hence, you need to make sure that the anchored text used for internal linking is highly relevant.