Did you know that small and medium-sized businesses spend between 7% and 10% of their revenue on marketing? This stat shows that marketing is so vital for companies that they’re willing to spend such a large portion of their income on it.
But if you want to see your desired marketing results, you need to spice up your marketing strategies. You need to adopt out-of-the-box marketing ideas that will help you stand out from your competitors.
One such idea is to use challenge coins. But this is not the only creative marketing idea. Read on to learn how to use challenge coins and other fun tactics to get your audience’s attention.
1. Custom Challenge Coins
You can use challenge coins for marketing to create a sense of exclusivity. When people receive something unique and exclusive, they feel special. That’s why custom challenge coins make excellent marketing tools.
What Is a Challenge Coin?
A challenge coin is a small, metal coin with a unique design minted on it. People usually receive these coins as confirmation that they’re part of an organization. The coins can also honor people for their achievements in a given field.
Traditionally, challenge coins were strongly associated with the military. This is still the case for coins like navy challenge coins and commemorative coins.
Today, the coins are common in civilian organizations. Companies use them as rewards for employees or customers who have done something exceptional or exemplary.
Challenge Coins as a Marketing Strategy
You can use challenge coins to increase brand awareness. A challenge coin display will get people curious about your business.
They’ll want to learn more about the challenge coins and what they represent. This will give you the perfect opportunity to tell them about your company and its offers.
Since challenge coins have a unique design, people are more likely to remember your company when you hand them a challenge coin.
You can also use challenge coins as part of a promotional campaign. For example, you could hold a contest where participants have to find your challenge coin hidden in a public place. So without further delay if you decided to increase your brand awareness then get your challenge coin made with your own design and requirements with the help of a professional custom coin maker.
The first person to find it, and bring it back to you, would win a prize. Such a contest is a fun and engaging way to get people interested in your company.
2. Product Giveaways
One way to get your product in front of new customers is to give it away. This can be as simple as putting a few products in a random person’s shopping cart or as complex as hosting a full-blown giveaway event.
Think outside the box when it comes to product giveaways. For example, if you sell pet products, instead of giving away a free leash, consider giving away a free pet grooming session. If you’re a car dealership, rather than giving away a free tank of gas, consider giving away a car detailing package.
3. Social Media Contests
Hosting a social media contest is another great way to get your product in front of new customers. All you need is a catchy hashtag and some entry rules.
Again, be creative with this tactic. For example, rather than asking people to post a photo of themselves using your product, ask them to post a creative photo that incorporates your product. Or, rather than asking people to write a brief essay about why they love your product, ask them to create a short video.
If you’re looking for a way to get people interested in your product, hosting a demonstration is excellent. You can host a demonstration at your business or a local event.
When organizing a demonstration, develop some fun and interesting ideas. For example, if you’re a car dealership, you could host a demonstration where people can test drive the latest models. Or, if you sell pet products, you could host a demonstration where people can learn how to groom their pets.
5. Invest in Experiential Marketing
Experiential marketing is a great way to break out of the mold and capture attention. This strategy involves creating unique, interactive experiences that people can engage with.
Experiential marketing will help you create a lasting impression on potential customers. Some ideas for experiential marketing include:
- Hosting a unique event related to your product or service
- Creating an interactive website or online experience
- Offering unique in-store experiences
Other ideas are hosting live events or Q & A sessions and doing social good with your customers
6. Use Guerrilla Marketing Tactics
One of the best ways to get your business noticed is by using guerrilla marketing tactics. This involves using creative and unexpected methods to market your product or service.
For example, you could set up a booth in a public place and give out free samples. The idea is to reach a broad audience for free and get people to interact with your brand. You should choose a public place for this marketing idea, such as a street, beach, or a concert.
When it comes to standing out in a crowded marketplace, personalization is critical. One way to personalize your marketing is to use the customer’s first name in your email subject lines. You can also record personalized videos and send them to your target audience.
If you sell physical products, you can add the customer’s name to them. Such personalization will make your customers feel special. When you target customers based on their interests, you increase their chances of responding to your marketing messages.
8. A Spin-To-Win Campaign
If you want to add some excitement to your marketing, consider running a spin-to-win campaign. This is a contest where people can spin a wheel to win prizes. You can give free products, gift cards, or even cash prizes.
When you’re ready to launch the campaign, promote it on your social media channels and website. You can also send out an email blast to your subscribers. Be sure to include a link to your landing page so that people can enter the contest.
Use Challenge Coins Alongside Other Creative Ideas to Market Your Business
It’s essential to think outside the box and use creative marketing ideas to stand out from the competition. Start by leveraging the power of challenge coins alongside other tips in this article to break through the noise in marketing. If you were wondering what challenge coins are, this article has all your information.
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