The salon and beauty industry has been down for a while, due to Covid-19 being around. But this may now be changing. Vaccination campaigns all around the world have started and have been at it for a while. This has called for people to start visiting salons and make reservations for their favorite procedures.
With on & off lockdowns last year, people have more reasons to look their best now. Ensuring that salons deliver and strive to be the best, has been on everybody’s mind. Here are some effective ways in which salons can prosper and perform their best.
Sanitation and hygiene would be the biggest concern for people visiting salons. As such, salons should make sure that their equipment, premises, and staff are tidy. All the employees are vaccinated and dressed neatly. Chairs and equipment where clients may sit should be well taken care of and clean.
Availability of sanitizers/ alcohol swabs around the facility is important. Following the government-given SOPs for Covid-19 must be mandatory. This will make sure that the salon stays away from any trouble i.e sealing/temporary closure.
Low-demand periods last year may have caused some employees to get out of the business. As such, to avoid any last-minute haphazard recruitment, the business should think ahead of it. The spike in demand for salons is almost obvious and thus, the salon needs a swift action plan.
Making sure that people who join have professional accreditation is important. They need to have some experience working in the field as well.
Mental health element
Seeing how quarantine has had a toll on people’s mental health, salons need to adjust to that. How? the workers! They need to be polite and empathetic towards the clients. This quality must be a criterion, everyone has to have it.
Offerings and supplies
Salons need to be stocked with cosmetic supplies. They have to account for the upcoming spike in demand. The latest procedures and technology have to be present. Salons should make sure that they’re offering more services than their competitors. The range of choices is always appreciated but the quality is even more so! salons need to be cautious of that.
Salons offering eyelash extensions and treatment need to innovate. The salon needs to know how one style or design comes in fashion while the other goes.
Natural looks are in trend and as such the salon may want to look into cluster eyelashes. Starseed could be the savior with their cluster lashes wholesale facility. The salon can stay running and have the needed supplies.
Natural looks also require . As the name suggests, their elliptical shape makes them easy to wear. They’re also lightweight and stay on for longer due to their flat base. This could be a hit for the clients and as such investing in these would be worth it!
Social media presence could be what a salon needs. A bump in sales could be waiting for it. Running appointment operations online and saving clients time would be a big plus.
A special discount to anyone who comes through client recommendation should be implemented. This could work both ways i.e reduction in fees for the first client as well.
Social media advertising can be the main source alongside some alternatives. Handing out brochures in the nearest malls can do that. Local advertising would also work i.e billboards
Profits are no doubt important. But building a solid client base is even more so. Seeing how salons work based on trust and popularity, salon owners need to think upon that. Perhaps a starting salon may want to focus on offering great quality at a not-so-great price. While established and well-settled salons may focus on charging what they’re worth.
Comfortable sofas in the waiting area could add a lot of good reviews for the salon. A minibar or a functional cafe within salon premises could be a great addition. Such amenities would please the clients and make their experience worthwhile.
The salon could give out handy gifts for their clients. E.g a small keychain would do that.
A welcoming sign for the clients who pre-book their services could be helpful. This could induce repeat visits by the clients and bring in extra good reviews. Another plus would be positive word-of-mouth marketing.
Checking up on salon licenses is a must. Salons need to make sure that they’re given all the relevant permits. Salons may also ensure that their distributors provide them with quality products. Products that are checked and tested.
Ensuring all the provided measures and arrangements could greatly improve client satisfaction. It may also restore people’s trust in going out post-covid. While increasing demand for the beauty industry.
Most important among these would be cleanliness and good behavior. Seen as almost all salons can provide decent services.
Salons require loads of attention to be successful, but they don’t have to be impossible. Post-covid times could quite easily be the uprising in the salon industry. Salons that can ensure the given prerequisites are bound to succeed!
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