7 Tips for Small Business Video Production

Let’s face it – we all want the good things of life, don’t we? But sometimes we just can’t afford the costs that come with them. Videos have become a critical part of business. These days, if you’re not creating videos, then you’re not adding to your customer base. The good news is that video production has become a lot cheaper than what you had imagined. You can practically make a promotional video for free using a video maker. It’s so easy you’d have it ready within minutes.

As a small business, minimising costs while maximising profits is the goal. There’s always a way out of expensive costs, but still maintaining professionalism. Unlike giant firms, small businesses don’t have a huge marketing budget. Therefore, one has to maximise the available funds. Looking to produce video on a shoestring budget? Well, here are 8 tips we curated to bail you out:

Make Use of Free Music Resources

Initially, adding music to videos was an expensive affair. You had to either hire a real musician to make a song that you can use, or pay huge royalty fees for copyrighted music. Today, you can add music to your videos for FREE. Yes, you read that right. With royalty-free music resources, you can listen to free music and download the ones that sound right to you. Then you can incorporate it into your video.

Some video maker tools even have a huge library of these royalty-free tracks that you can use in your video. They not only enrich your content, but also come at no cost. How about that for convenience?

Remember to confirm that the royalty-free music you plan to use accommodates commercial usage. Otherwise, you’d be in for a rude shock when you use it to promote your products or services online.

Get a Free Video Maker

You might be shocked when you realise that even giant brands have used free video maker software in the production of quality videos for their commercial use. There are tons of options when you’re looking for a quality video maker online. Promo, InVideo, and Crello are just a few options that you have on the table. All of these options come with different features for you. At a point, you might want to consider using them all interchangeably to see the one that fits you best.

You don’t need to use fancy and expensive software to produce videos. In the past, yes, you did. But not in this day and age. For an amazing result, you might want to take time and analyse different options that you have on the table.

Share Expenses through Collaboration

How many similar small businesses are in your area that are not competing with you? Maybe you can collaborate to save on costs? They would be probably down for splitting video production costs so that you can both benefit. Thus, you can create professional adverts at a much lower cost when you combine efforts. Think about it. Depending on how many like-minded businesses you find, you can end up only spending a fraction of the total cost of marketing you had intended.

Leverage Natural Light

Shooting videos in natural daylight can be a lot cheaper than the equipment that they use during night time. Thus, if you’re working on a tight budget, then you might want to consider producing videos during the day – even if your business runs at night.

Also, if you’re a little patient, you can create some amazing effects using natural light. Again, this depends on who you’re working with. You can also take advantage of some extras like a reflector to enhance your natural lighting. There are a lot of other free DIY set extras that you can find online to enhance your video production. They are everyday stuff that you can easily access.

Use Your Phone

Well, this might sound a bit cheap and far-fetched. But there are some pretty good quality phones that can turn into professional video cameras. It all depends on how you use it and edit it.

Instead of spending much on outsourcing a professional, you can be the professional with your iPhone or Samsung – you name it. Thereafter, you can edit the videos using a video maker and editing tool. How about that for simplicity and creativity. You will be shocked to find out just how many professional videos out there emanate from a mobile device.

Take Advantage of User-Generated Content

This can be anything from videos, blogs, to reviews, and even photos. Basically it’s anything that your users have created. You can easily use this content for free or give the users incentives such as discounts.

Do it In-House using a Video Maker

Instead of spending a lot on expensive video production firms, you can do it in-house using a standard video maker. For brainstorming ideas, you can ask your staff or even simply use the many templates available online.